Certifications Earned

Ecommerce Fundamentals

Ecommerce has long captivated my interest, and I’m thrilled that I enrolled in this ecommerce course.

Topics I enjoyed:

Branding

Among the numerous concepts emphasized in the course, ‘branding’ stands out prominently. The importance of establishing a strong brand cannot be overstated—it enhances credibility, safeguards intellectual property, and fortifies your position in the market.”

Choosing a Brand Name

When you’re building a brand, it’s important to think about the long-term goals for that brand. While focusing on a single product can generate revenue quickly, it can also restrict your ability to expand and add more products to the brand later on.

For instance, if you start with just one product under your brand name, you might find it challenging to introduce new products under the same brand in the future.

Instead, consider creating a brand that can accommodate a variety of products over time. This gives you the flexibility to grow and adapt as your business evolves.

A product is what you sell, and a brand is who you are. By keeping your long-term vision in mind from the start, you can create a brand that is flexible, scalable, and poised for sustainable growth.

Standard vs Deluxe

When deciding between offering a standard or deluxe version of a product, it’s smart to begin with a version that is less expensive to make and will likely be more popular. This way, you can reach a larger group of customers. However, if there are customers who prefer a higher-quality “deluxe” version with special features, it’s a good idea to offer that option too. Providing two versions of the same product gives customers more choices.

For example, let’s consider a board game. The standard version might come with plastic tokens and dice, which keeps the cost lower and appeals to many people. On the other hand, the deluxe version of the same game could include metal tokens and dice, offering a more premium experience for customers who are willing to pay extra for higher quality. This approach allows customers to select the version that best fits their preferences and budget.

Lastly, don’t forget about bundles! If your products can be combined for a “bundle promo” or “bundle deal”, it’s worth looking into.

This Ecommerce Fundamentals Course Covered the Following Topics:

1. Ecommerce Intro
2. Choose a Business Model
3. Industry and Persona Research
4. Product Selection
5. Establish Your Business
6. Sell Your Product
7. Attract Customers
8. Post Sale
9. Ecommerce Conclusion

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Ecommerce Fundamentals